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Buy This Item It by Image Entertainment  Available from Amazon  $26.99  on 11-15-2008     <I>It</I> is famous for turning cutie-pie Clara Bow into, as critic David Thomson described her, "the first mass-market sex symbol." Somewhat overshadowed by this phenomenon is the fact that <I>It</I> is also a terrifically entertaining picture, an effortless cruise through the manners and morals of the flapper era. Bow plays a shopgirl who sets her saucer eyes on her boss (Antonio Moreno); it isn't terribly hard to land him, since she possesses dazzle, charm, spunk in a word, "It." And if we're still not sure what "It" is, there's a moment of high camp hilarity when matronly author Elinor Glyn, who penned the original definition of "It," strides through the movie and delivers herself of its meaning. Actually, Bow's delightful performance does more to define "It" than anything else, and her unabashed sexiness (which didn't play well after sound came in) clearly sets the future course for Marilyn Monroe and Madonna. <I>--Robert Horton</I> Reader Reviews yes, i know it's clara bow's most well known film, but i do honestly think it's her best. many of her other movie characters were written in such a way that sometimes i think "why the heck is she doing that?!" but not with betty lou spence. and clara bow just takes betty lou and makes her so real and likeable. i know that elinor glyn's definition of "it" included the statement, "IT is self-confidence and indifference as to whether you are pleasing or not..." and that in the movie, betty lou does care whether or not she is pleasing to mr. waltham. however, she still definitely has "it" - she's attractive, she's vivacious, she's well-liked by both men and women, and she has a great personality. clara bow just makes betty lou someone you wish you could be. the clara bow documentary is very interesting, but doesn't go deep enough into her life story. and why the heck did they pick courtney love to narrate it? i would have preferred someone connected with classic movies or at least an anonymous voice over person. but all in all, this is a great dvd to own.

It Available from Amazon Price: $26.99 Updated on 11-15-2008.

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